Vancouver is a city of Backburners and Yo-Yo’s claim experts
Vancouver, B.C. – (December 13) – Vancouverites take note! New research shows that we may not be as fit as we think we are. Latest figures reveal that over a quarter of us (28.4%) claim to exercise between four and seven times a week, with a further 34.62% claiming to get active up to three times a week. However, when probed further about our fitness habits, over half of the 4,393 respondents (50.51%) admitted that they consider working out but often don’t make it a priority or easily give up at the first hurdle.
The research, commissioned by Fitness Town and carried out by News Talk Concepts, suggests that there’s a disparity in what Vancouverites think and do. Vancouver has the reputation of being an extremely fit and active city yet it appears that we don’t always live up to our own expectations.
Fitness Town has spent months researching its customers and is today launching an industry first in its approach to fitness. Fitness Town’s unique six “mind states” will help customers and its experts determine where they are in terms of their fitness habits, motivations and physical and emotional needs and challenges. The mind states include:
- The defeated: avoid all exercise, have given up, feel hopeless, no idea how to get started, may quickly become a Health concerned
- Health concerned: motivated to get active only through medical issues and health fears, need fitness direction
- Backburners: don’t prioritize exercise, use time as an excuse, can be in denial, don’t find it fun, need fitness direction
- Yo-Yo’s: sporadic exercise, find it very hard to stick to a routine, get bored easily, fear of failure, frustrated with lack of results
- Actives: workout 4-6 times a week, enjoy exercise, love the challenge, lifestyle choice, exercise feels great
- Competitors: everyday workouts or more, addicted to exercise, competitive, need for recognition, driven and goal oriented recreationally or competitively
When contemplating these mind states, nearly half of those surveyed (48%) said they would be persuaded to change states if driven by a health concern. Surprisingly, only 12% said they’d be prepared to shift mind states if they were more accountable to someone.
“Vancouver appears to be a city of Backburners and Yo-Yos,” says James Newman, Fitness Town CEO. “The research suggests that active and competitive people are a surprising minority with a lot of people wanting to be in the active category but not actually achieving it, either due to a lack of commitment or by genuinely believing they are more active than they are. Although it’s great to keep moving as often as possible, simply walking the dog can’t be classed as exercise unless you’re running with the dog for a significant amount of time, for example. And just thinking about it doesn’t count.”
