Fitness Town, a Vancouver-based fitness company is on a mission to tackle childhood obesity and get kids across Western Canada active and healthy. Partnering with schools and pledging time, resources and equipment to school kids across the region, it is the hope of Fitness Town that all kids will have the equal opportunity to make a positive choice towards a healthier, more active lifestyle.
The following clip is from a feature run on Shaw TV’s show, The Express which aired on April 18, 2011:
Starting locally in the east-side of Vancouver, Vancouver’s oldest school, Strathcona Elementary, is the first recipient of the schools initiative. The kids, from a diverse range of cultural backgrounds and circumstances, will, as of this week, take part in a 21 day fitness challenge that aims to create good, life-long habits.
In the run up to Easter and at a time when childhood obesity is on the rise, teachers are looking at options to inspire kids to stay active and not just sit around in a classroom all day followed by TV and video games in the evenings.
The pilot program kicks off with two grade 6/7 classes at Strathcona Elementary who will benefit from regular morning classes taken by fitness experts and ropes, weights, balls and bands donated by Fitness Town.
For more info on the 21 day challenge and how you can participate visit here.
Growing up as an obese teenager, I learned firsthand what its like to be "un-healthy". It's not a place I enjoyed being and experiencing all the stigmas that come with being obese was traumatic. At age 15 I made a decision to change my lifestyle. And for 18 years, I haven't looked back. Fitness is, and always will be, a large part of my life. My passion is to engage as many people as possible in living healthy, more active lifestyles. With increasing obesity rates and a lack of focus and education on preventative medicine, our country is facing a health pandemic. The solution starts with parents modeling a healthy active lifestyle for children to follow. We all need to be inspired and held accountable to our fitness goals. My commitment is to provide inspiration, education, equipment and training – specifically supporting families – so that childhood obesity is no longer an issue in our country.
As Chief Operating Officer and partner of Fitness Town Inc, I oversee the daily operations of 8 retail stores and 2 commercial divisions. Raised in Bowmanville, Ontario, I now live with my 2 children and loving wife, Christie, in Vancouver, B.C. With my spare time, I'm an active member of the Whiterock Early Edition Toastmasters organization and 2 other clubs, and when not honing my public speaking skills, I live out my passion for writing and sharing best health and fitness practices as the editor of the Fitness Town Health & Wellness Blog and The Moose is Loose.
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